Saved by Stories
For my Strat Comm Campaigns course, I had the opportunity to work with a non-profit organization, Motus Theatre, and talented team of advertising and media design students. Our objective was to grow overall awareness of the brand as well as increase listenership and promote season two of the Motus Theatre Shoebox Stories podcast. As a team, we conducted both strategic and creative explorations to attract audiences and establish credibility for the brand. We had to navigate methods of communication for a wide range of publics on controversial topics and critical issues.
Claire Parker Boman 