Blog Articles

Why my mom falls for Facebook ads

We’ve all gotten those tempting ads on Facebook or Instagram that make us stop scrolling and think about how much money is in our bank account. We’ve also gotten those ads that make us think “did my phone really just listen to my conversation?” Social media ads continue to get smarter, constantly upgrading to feature new and improved ways for marketers to reach the right people, at the right time and with the right message. And they actually work.

Organic Social Media Growth

Believe it or not, it is possible to grow your business simply using organic social media strategies. Organic growth requires more than just sharing content. You have to take a step back and develop an understanding of your competition, target audience, and social trends.

Social Media Marketing and Ethics: Where do we draw the line?

The digital space has challenged ethics in our society. For advertisers and marketers, the battle between right and wrong has put a stigma on our industry since its very beginnings.

An industry with so much power, so much influence on society, is destined to be challenged. The law only goes so far. It’s ethics and morals that have to stop us from digging too deep, creating chaos, and destroying the future of our industry for good.